Basic AutoLink.lookup...
Basic AutoLink.lookup
is a software product selling tool which lets etailers easily sell application
specific automotive accessories. It starts
with the manufacturer's vehicle specific data, pictures and selling information.
The data is organized and coded by product category, brand, product line and any other necessary fields to
insure the fastest possible lookup response time through a programmatically
generated search. Next, using the manufacturer's pictures and selling
information product presentation selling pages are created to "show and sell"
the products. The completed Basic AutoLink.lookup product is hosted and
managed by
ConfigureTech, so the etailer is not forced to do the "heavy lifting"
of managing and updating the manufacturer's data and developing some type of
selection and presentation program. Select support areas and all manufacturer's updates are handled
by ConfigureTech, ensuring the etailer's selling site is always
up-to-date.
How does the etailer use the product?
Normally the etailer
creates the manufacturer specific product category or product line selling page,
or pages, within their normal website structure. When the consumer has reviewed
this page, or pages, and now wants to see exactly what is available for their
particular vehicle, a link button is created for the lookup function. The
consumer clicks on the link button and is linked to ConfigureTech's Basic
AutoLink.lookup site. The Basic AutoLink.lookup site uses the etailer's
header and footer graphics for transparency. Starting with a Vehicle Identifier
the consumer enters the year, make, model, and any product line
specific unique vehicle features and is presented with product(s) which fit
that specific vehicle. The consumer enters the quantity for any selected
products and clicks on the Add To Shopping Cart button at the bottom of the
page. When the Add To Shopping Cart button is clicked, all the pertinent data,
such as year, make, model, unique features, price, and any other agreed to data
is automatically passed back to the etailer's site and into their
regular shopping cart.
Setup of the above
linking is handled by phone between the tech department at the etailer
and the tech department at ConfigureTech. There is no pertinent customer
specific data, such as, customer name, address, phone, credit card number, etc.,
passed between sites. Simply an etailer code (which is assigned by
ConfigureTech), the etailer's customer session ID, and product codes
for the products being looked up are passed from the etailer's site
and ConfigureTech's Basic AutoLink.lookup site. If the etailer has
their own year, make,
model, lookup features for their entire site and can pass that information
to our Basic AutoLink.lookup site, this will eliminate the consumer having to enter this
information again in the AutoLink.lookup site.
To learn more click on
the Demo Site heading at the top of this page. We'd like to thank Stampede
Products and Lloyd Design Corporation for allowing use of their company's information as part of this demo. The demo site opening page represents the etailer's
web page and allows the consumer to select a particular product or
group of products, which seamlessly passes them to the Basic AutoLink.lookup
site to begin the lookup process. In this case, we've created intermediate pages
allowing the shopper to choose among all Stampede products, just Stampede Chrome
products or just Stampede Camo Family products. For Lloyd Mats the shopper can
choose any one of their four product lines. After selecting the year, make, model, and any
unique features for that product category the page brings up all available
products for that vehicle application. The consumer can then click on the small
picture on the left side to see a large pop-up picture of the product along with
additional selling copy. This pop-up page can be linked to warranty information
and/or installation information as well as additional pictures, videos or sound
files which may add to the selling environment. After reviewing all available
products, the consumer can select one, or several different products by entering a quantity in the quantity field.
They click on the "Add To Cart" button at the bottom of the page and all agreed upon data is passed back to the etailer's shopping
cart for each product selected. Several
variables such as freight charges, oversize shipping information and factory
direct ship status can be displayed.
Who pays for Basic AutoLink.lookup?
ConfigureTech has plans for both the manufacturer or the etailer depending
on the circumstances.
For
manufacturers looking to increase their sales through the etailer channel, the
Basic AutoLink.lookup product is an excellent selling tool. It basically is
a "turnkey" approach to selling most etailers. The etailer isn't required to
spend the time and money necessary to develop the manufacturers application
specific data and create multiple selling presentation pages, thus making it
much easier and less costly for the etailer to add the manufacturers products.
With this plan the manufacturer pays a one time development fee and is then
charged a monthly hosting, updating and connection fee based on the number of
etailers connected. ConfigureTech works directly with the manufacturer and
connects etailers to Basic AutoLink.lookup at the request of
the manufacturer. The manufacturer can either charge the etailer for using the
product or, depending on sales volume, make it available at no charge.
To offer
the etailers with the broadest range of manufacturers and product lines
possible, ConfigureTech has developed a second plan. For those manufacturers who
choose not to pay the one time development and monthly hosting, updating and
connection fee, but are willing to supply ConfigureTech with their data,
pictures and selling information, ConfigureTech will add these manufacturers to
Basic AutoLink.lookup
at it's expense. In this plan ConfigureTech works
directly with the etailer and will charge the etailer a small one time set-up
fee and an on going monthly connection fee for each manufacturer connected to Basic AutoLink.lookup.
Introducing...
AutoLink.lookup
WASC
(With Advanced Search Capabilities)
In
addition to Basic AutoLink.lookup,
which allows the etailer to add individual manufacturers and product lines,
ConfigureTech now has available a new advanced version
called AutoLink.lookup
WASC (With
Advanced Search Capabilities). This powerful new software product allows an
etailer to search and select products across manufacturers/brands, product
categories and product types. Once the shopper has entered
their Year, Make & Model
AutoLink.lookup
WASC presents only the products available for
that vehicle. For etailers looking to improve their site's shopping experience
AutoLink.lookup
WASC is the
answer. It's user friendly and provides very easy to execute search and
selection capabilities creating a “better
than expected” shopping experience”.
Managing data, creating effective product presentation
selling pages and programmatically selecting the correct application specific
part number to go in a shopping cart is a common problem for many etailers,
large and small. Rarely does an etailer have the resources to employ the
specific product line knowledge experts, graphic presentation experts and
required programming knowledge experts to programmatically select the correct
application specific part number. ConfigureTech combines application specific
data management and graphics professionals with expert programming talent to
solve this issue. Data management and graphics professionals work directly with
the manufacturer to insure the data and graphics are correct and organized in
such a way as to make it easily searchable for the programmatically generated
lookup and selection process. ConfigureTech can supply the
AutoLink.lookup
WASC product complete with the manufacturer’s
data and selling information kept up to date for you, insuring your site has all
the “new stuff”
as soon as it’s available.
We say, “Have it your way”!
AutoLink.lookup
WASC has been created with an etailer’s
uniqueness in mind. It can offer several product presentation selling page
layouts with color schemes etailer specific and etailers can create their own
copy making their site totally unique to them. An etailer’s sales will increase
substantially when the consumer has a “better
than expected” shopping experience.
ConfigureTech offers
AutoLink.lookup
WASC software two ways:
First:
It’s available via a
licensing program and the etailer creates their own sell pages and manages the
manufacturer’s data.
Second:
It’s available as a finished product with manufacturers selling presentation
pages and data fully loaded. An etailer can choose the manufacturers and product
lines they want and are charged a monthly fee per manufacturer/brand.
For complete information
contact Ray Sherman:
Phone:
513-942-2000
Email:
rsherman@configuretech.com
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